Digital marketing agency

Luis was not starting from scratch: he had spent more than 25 years welcoming travellers to Val d’Aran. He knew the area, served customers in four languages and offered the personal care of a mountain host. AranDrive, however, was a new business without its own brand or digital presence, relying on hotels and word of mouth to be discovered.

That experience took shape in a brand and lead-generation system: strategy, identity, website, Google Business Profile, QR materials and a process for requesting genuine reviews after each service. The same proposition is recognisable on the road, on Google and on the website.

In the searches checked, AranDrive appeared among the leading options for taxi services in the valley and as the first suggestion in the AI responses reviewed. Its profile recorded hundreds of call actions, while the website began receiving enquiries through its form. The business no longer depends solely on referrals: it has a presence of its own that is visible and measurable.

When José Virdis joined the project in 2013, Banhs de Tredòs already had a carefully made website, with original photography and a clear presentation of the hotel. As its accommodation, spa, food and activities expanded, the offer needed more depth and several languages.

Building on that foundation, a multilingual presence connected the full offer, with original content, discovery channels and measurement. Digital direction maintained continuity across the whole system for more than a decade.

Travellers could explore their options and plan a stay in their own language; the business had a complete, maintained digital system. After hotel management changed, banhsdetredos.com stopped presenting its offer and evolved into a guide to routes, walks, activities and services around the Aiguamòg valley, the lakes of Colomèrs and access to Aigüestortes i Estany de Sant Maurici National Park.

Fabiana already had the hardest part: original designs, natural fabrics, artisanal dyes and prints valued by customers in her physical store. Her digital presence was limited to a static website with a few outdated photographs and generic descriptions that did not show the value of her collections.

The communication strategy focused on her niche: “abbigliamento resort wear artigianale”. The static website became an online store with the full catalogue: organised collections, AI-assisted editorial images based on the garments, dedicated descriptions and SEO architecture.

The result is an online store where customers can discover the full collection without losing what makes each garment distinctive. In verified strategic artisanal resort-wear searches, Fabiana appeared as the first organic result. Her label has carved out a place in a highly competitive fashion niche.

Cristina already had an established career: award-winning work, publications with Usborne UK and illustrations for outlets including The Boston Globe and Corriere della Sera. Her agency sent editors and commissioners to a portfolio built fifteen years earlier. The site still worked, but no longer reflected the quality of her work.

The new portfolio organises her work by category, with dedicated galleries and a restrained design that puts the illustrations first. The communication strategy, copy for each page and project, and client references complete the presentation.

Now, when her agency shares the link, visitors can see her career at a glance and explore the work clearly. The portfolio presents Cristina with the professionalism her work already deserved.