How to define a company's digital strategy
Clarify what your business wants to achieve, for whom and what to do first before multiplying activities.
Read the guideDigital Marketing Resources
Useful knowledge for better decisions.
Digital strategy, SEO, websites, lead generation and AI, explained to help you see what your business needs, how the pieces fit together and where to start.
Digital strategy and marketing guides
Ideal customer and buyer persona: differences, examples and how to define them
Turn experience, conversations and evidence into a shared understanding of the people you make decisions for.
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How to create a digital marketing plan: steps and a practical example
Turn objectives into initiatives, responsibilities and measurement, with a practical example and a template to get started.
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SEO and website architecture: the blueprint before you build
Organise business, demand and intent into pages with a clear purpose before designing and building.
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What turns a website into a digital asset
Discover how a website creates business value and what it needs to remain useful after launch.
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Preserve, improve or rebuild a website: how to decide
Assess which value to preserve, what can be improved and when the underlying foundation needs rebuilding.
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Why an owned database is a business asset
Learn to organise enquiries and customers with context, continuity and responsible use of data.
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What to measure in digital marketing to make decisions
Choose useful indicators, interpret them in context and turn results into improvement decisions.
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Why AI needs context to produce useful work
Discover how to give AI context for consistent work: relevant information, current decisions, instructions, limits and quality criteria.
Read the guideThe thinking behind these guides
